Concept Design

Concept Design services offered by Ben Rogerson Yacht Design

We undertake the high-level global design within the concept development phase in an iterative progression of the key parameters and geometry. This process starts with a detailed evaluation of the design brief and in-depth research across the market and design space, defining the key parameters and characteristics with respect to performance and design language. We take pride in our ability to integrate the technical and aesthetic requirements whilst meeting the client’s needs and creating an innovative design. 

At BRYD, we defined the concept design process in three phases: Research and visual development, sketch model development, and detail design. We follow a client-centred approach, ensuring the client is well informed and a part of the design process through each phase.

Concept Design Phases

Phase 1

Research & Visual Development

Initial Design Direction

Phase 2

Design & Sketch Model Development

Visual Transition

Phase 3

GBS Modelling

Concept Development Process

Phase 1 - Research and Visual Development

Design Direction

The first stage of the concept design process starts with a full review of the design brief with an evaluation of the outlined parameters and goals for the design.

This is typically approached in tandem with the initial naval architectural study, with a design space and parameter investigation to enable the preliminary definition of the yacht’s dimensions.   

From this point, a market study is undertaken, evaluating a cross-section of applicable designs and concepts for their merits, and providing a base of knowledge of the current design landscape and where opportunities may exist to exploit new ideas and progressive design directions.

We collaborate closely with our clients through this process, developing and conveying ideas through visual mood boards, sketches, and detailed discussions. This is a fully reciprocal process with the client at the centre, defining the initial design direction for the project.

Phase 2 - Design and Sketch Model Development

Visual Translation

For this phase of the concept development, we begin to put pen to paper (or to screen) to develop the initial lines of the concept. This can incorporate a traditional approach to creating plan and profile drawings. However, we have expanded our methodology, including using our high-end parametric design tools early in the design process.  

We call this process the “Sketch Model Development” utilising Siemens NX parametric surfacing toolsets in the freeform development of the initial framework of the design. We find this an incredibly efficient design methodology enabling us to quickly define a framework of the yacht or Powercraft in 3d space from which we can develop and evolve through digital sketches and rough surface modelling. The beauty of this process is its parametric nature, enabling a highly malleable freeform approach, freeing us from the typical software-imposed design limitation and constraints of a more traditional iterative yacht design firm practices.

This enables us in our client-focused approach to convey the design in 3d space during project meetings, digitally or in person, and quickly follow with revisions to converge on the desired outcome as efficiently as possible. The output of this process is a 3d base for the design incorporating the key design attributes and styling ques and features to be taken forward and matured within the design detailing procedures.

Phase 3 - GBS Modelling

Concept Development Process

With the framework of the concept defined, we begin developing the main components of the yacht or power craft indirect evolution of the Sketch model. This is achieved by creating the GBS “Global Base Surfaces Model,” a structured model in which we begin to define the major components of the vessel, from Hull, Deck and secondary mouldings to interior and structures fitout. As well as the continued concept development, the GBS forms the base for the yacht’s naval architecture and engineering processes in the development of the form and structure of the yacht.

Concerning the continued concept development, the GBS enables us to evolve the concept for the main components, incorporating styling and design ques defined in the earlier phases, however, the principal consideration is paid to the yacht’s ergonomics, practicalities, and manufacturability.

The elements of this process are developed in close collaboration with the client to achieve the base for the detailed design, naval architecture and engineering phases, and its completion/design acceptance forms a project milestone.

The Dazcat 1895 3D Model

Siemens NX Software

Deliverables for Concept Design

Next Steps...

Design Detailing

As a continuation of the concept development, the design detailing is undertaken parallel with the main naval architecture, structural engineering, and systems engineering. We undertake the full 3D detail development of all components and fixtures to ensure the most efficient process in the development of an uncompromised and coherent production design output.

BRYD offer continued support beyond the traditional design process, from concept design through to the commissioning processes. These services include but are not limited to:

If you like what you see and think we could support you in a project with the design services we provide we would be happy to assist. Please don’t hesitate to get in touch or pop by our office for a discussion.

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